Back in the day you sat down with your red pen and marked up a hard copy proof for your project. This may still be the case if you are reviewing proofs for a project about to go to press. But in the design and layout stages of the process, it’s all about speed, electronic files, and mark up options.
Here is a typical proof workflow for a small job:
- Design and layout are complete, and it’s printed to a PDF file.
- The PDF file is sent to the client via email as an attachment. (If the file is too big, resources like Dropbox or Google Docs can be used.)
- The client reviews the proof and has edits.
- There are multiple way of communicating those changes:
- Pick up the phone and call in the changes; or
- Outline the changes in an email message; or
- Print the proof out, mark it up, scan it, then email it back; or
- Open the PDF file in Adobe Acrobat and use the Comment tools to add notes, insert new copy, delete old copy, attach files, etc. (example below)
My advice: use whichever method you are most comfortable with and that provides the clearest instructions to the designer. Timeliness is a consideration as well, for all parties. A quick conversation about the proofing cycle before the project does wonders!